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Call back near your own buying habits for a while.

how to write a product review

Usually, the higher the cost (or the more than crucial to your well-being a given production is), the harder you strive to make sure your pick is the only right decision. To feel confident most the buy, you wait for solid proof of the product'south quality.

And it doesn't thing what that purchase might be — whether it's food, books, kitchenware, vacation rentals or even dog's toys...

Y'all e'er check out online reviews

OK, now switch perspectives. This time you aren't a buyer but a seller — or, even better — a promoter of given production. A reviewer, to be specific. Here is a elementary fact any marketer (or blogger or website possessor) should have to heart:

No matter what you are trying to sell — one of the easiest ways to make coin on your blog is past writing great product reviews.

What Are Product Reviews?

If you've been marketing for, well, a minute or more, yous're certainly familiar with product reviews. But allow'due south rapidly epitomize the definition so we're on the aforementioned page.

A review — equally discussed here — is naught more than product-centered content that should investigate in-depth both the benefits and drawbacks of specific goods or services. Some full-time writers and marketers focus on testing and reviewing products. And so, they labor on submitting them to third party websites, blogs, and platforms.

Ideally, a product review should come from an contained writer. Such a reviewer would presumably shed light on various products, and stand for a neutral, unbiased perspective. Otherwise, when reviews are crafted by in-house content creators with pare in the game, they lack brownie and are rather one-sided.

What's more, reviews often prompt readers to talk over, rate, and comment on products they might have purchased or are thinking about buying.

The Role of Product Reviews

Product reviews can practise much more than simply make your production seem enticing; they can boost your product'due south epitome and go far the go-to product. In fact, online reviews are essential to marketing and branding any visitor these days.

Why?

Well, first of all, customers are heavily-dependent on reviews which are often authentic articles written by real users. So, reviews are social proof and help build trust and loyalty.

Second, the more product reviews an item receives, the more than transparent it seems and this boosts its credibility. People trust social proof — specially when the review'due south author isn't related to the make and isn't bearding (i.due east., can exist addressed by name and their social profile tin be looked up).

Consequently, if proof of a product's or service's quality gets corroborated by multiple and unrelated sources, this positive vibe resonates across the web. This boosts the odds that a prospective buyer will pick that particular production.

Inspire your audience

Spread the give-and-take about our products and increment your acquirement.

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Why People Read Product Reviews

Why practise people read product reviews in the outset place? After all, do savvy shoppers buy anything without checking online reviews?

Here's an instance. Imagine you are reviewing Headspace, the meditation app. This is a existent life example considering, personally, I'm a Headspace believer and practitioner. :-)

Or we can go with a different example — this time, allow'southward brand it something B2B. For Instance, LiveChat:

livechat platform

Then, what should yous brainstorm your review with? People desire to get to know some practical facts, and then:

  • Talk about how the product grew on you and share start impressions (and all the consecutive ones!).
  • Share your experiences with the production.
  • List real pros and cons of the production.
  • Tell the readers if a production is aimed at them [who the target users/buyers are].
  • Dominion if the product is of the highest quality and whether it's only worth buying.
  • Is it user-friendly?
  • Discuss some potential hurting points.
  • Provide alternatives.

Online reviews should touch on both pros and cons of a product, service or even a whole brand so that shoppers understand the key selling points equally well as its market strengths and weaknesses.

A powerful product review should clearly signal out who the product is for. Another reason why people read product reviews is even simpler. Users desire to make sure the product is the best of its kind. Take marketing tools — people want to make sure they're straightforward, user-friendly and generally like shooting fish in a barrel to handle.

Moreover, people are curious well-nigh alternative solutions. Though, to be honest, they just desire to brand sure that the product they want to purchase is the undisputed king of its category. Also, other users' experiences aren't meaningless. Readers want to confront as many opinions every bit possible before making an bodily purchase.

What Are the Benefits of Writing Product Reviews?

Starting time and foremost, people trust production reviews — a whopping 88% of consumers trust online reviews as much every bit personal recommendations. At that place you go — positive production reviews can bring a substantial rise in sales.

Here'southward what you become out of writing reviews:

  • Money- yous can earn some actress money by reviewing products as an affiliate.
  • Authority- you build authority as a reviewer and people will trust your stance if you play information technology right.
  • Freedom- equally an independent reviewer and marketer simply you lot decide what products yous want to review, recommend and what to write about.
  • Traffic- your content helps yous proceeds organic traffic and you tin rank your website for strategically called keywords.

There are also many other perks (and as well drawbacks) of becoming an independent production reviewer. Okay then now, with all those reasons in listen, it's time to figure out what y'all tin can do to arts and crafts a genuine product review.

angry birds review

How to Write the Perfect Product Review

1. Become Your Hands on the Product

Being an independent marketer and reviewer demands that you get admission to products you are going to review. You might simply go ahead and buy them or pitch the manufacturers and merely ask for access. Information technology'due south quite likely that a visitor'southward marketing representative volition be happy to give y'all access to the production at least for the fourth dimension yous'd need to review information technology.

two. Become an Affiliate

However, the best thought is to become an affiliate partner if it's an option.

This will come up with additional perks like, for instance, a fixed and sometimes even recurring commission paid on each sale yous referred. Being an chapter makes sense because y'all're promoting these products anyway, and so why shouldn't you get a cut and generate some passive income on the side?

Becoming an affiliate is a whole other story, yet, so here'due south where you tin can learn more about becoming an affiliate with LiveChat.

3. Larn Nigh Your Product(south)

Once you bring together affiliate programs or get access to products in whatever other fashion, make sure yous do your research and written report the product. Yous want to become an adept. Be curious and find out everything about the brand and the product itself. Include competitors in your research and the whole industry every bit well, before you get started on your reviews.

iv. Be Honest. Don't Hype It

Full transparency is key. Eyes on the prize and call back this:

  • People volition rapidly put two and two together, and they'll notice (and inevitably raise a fuss) if you lot aren't honest.
  • It's ever improve to look at products through the heir-apparent's eyes. It makes no sense to pull a fast one on your audience into thinking that your product has no flaws. Be balanced instead.
  • Honesty wins you credibility and users will go loyal and visit your blog or site anytime they desire to make a purchase.

5. Confront with Other Players

Product comparisons are crucial to any good review. They provide your readers with a clearer picture of the whole category. You readers volition know what the options are and will feel more confident almost getting the recommended model.

Talking about alternatives volition lend you credibility — especially if you can say something more than, "Hey, these are bachelor, as well!"

6. Go a Discussion Going

Anytime y'all publish whatever content (not just reviews), ask for feedback and kindle give-and-take. Let people speak their mind and create a dedicated infinite for discussion and effort to build up a community.

This will invite your readers to get out reviews — and user-generated reviews are tremendously powerful. For instance, millennials, trust user-generated content 50% more than than other media.

So, empower users to generate that content!

The more social proof you accumulate below your own review the ameliorate. There are too some solid SEO reasons for this. A word thread makes a web folio longer which helps it index and rank meliorate.

7. End a Product Review with a Have-Dwelling house Message

The final few paragraphs are perfect for expressing your private opinion. This is where y'all tin become slightly subjective and speak your mind freely.
Recap all the key points you touched on in the review, disclose the price and tell the reader if there's a complimentary trial (call back, the word "free" is intoxicating — if applicative, sprinkle information technology throughout your article and emphasize free options to go people excited. Information technology usually works wonders). Sum everything up and make the final verdict.

eight. Implement five-Star Rating and Rich Snippets

5 stars rating system on blackboard


source

Enable a simple 5-star rating system with CSS and HTML radios on your review folio and as well add rich snippets that volition exist visible in the search results. This isn't all that difficult.

search result snippet


source

Such a visual rating score in the search results will certainly brand your reviews stand out, boosting your CTR and drive more traffic. And don't forget that the CTR translates to SEO results in the long run!

Also, call up to include affiliate links within your review here and there. Mind their frequency of occurrence, then they don't overwhelm the reader or boss your copy. Not sure how to get this right? Read how to use affiliate links correctly.

Bottom Line

Online reviews are a corking way to monetize your weblog, start your affiliate marketing business and get it upwardly and running. It's a proven method, and we've got difficult data to back it up. BrightLocal conducted a consumer review survey, an annual exploration of how consumers read and use online reviews.

What are their key findings?

  • 84% of people trust online reviews as much as a personal recommendation,
  • 7 out of 10 consumers will write a review for a business if they're asked to,
  • ninety% of consumers read less than 10 reviews earlier forming an opinion nigh a business organization,
  • 54% of people will visit the website after reading positive reviews,
  • 73% of consumers recall that reviews older than 3 months are no longer relevant,
  • 74% of consumers say that positive reviews make them trust a business concern more,
  • 58% of consumers say that the star rating of a business is most important.

Interestingly, co-ordinate to Econsultancy, even bad reviews improve conversion by 67%. Promise these facts are convincing plenty for you. Equally you can detect, there is a point to creating product reviews.

Go ahead, go a LiveChat affiliate and start reviewing our product, making a solid profit. Don't limit yourself to just us — feel complimentary to review brands and products from other industries to fully harness the power of your site.

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Get a steady stream of passive income.

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That'southward all for now on writing a powerful production review. One time something new comes around, I'm going to supplement and update this write-up.

Speak your mind and share your own ideas or concerns on this topic. How do you lot feel about it? Are reviews performing well in affiliate marketing? We would dear to hear your thoughts and so make it touch on with us on Twitter.

Happy marketing!